Page 34 - 2019octnov
P. 34
4 Classic Candies Introduced In The 1950's
by Angelyn Horrell
n the nostalgic days of the 1950’s, sugary treats became mainstream due to modern food science and the booming generation
of children born in this era. Larger companies were marketing through television, radio, and print, making some of these
Icandy brands an instant hit. Many of these favorites have stood the test of time and can still be found in the trick-or-treat
bags of children today. Let’s walk down memory lane with 5 candies that were introduced in the 1950’s.
Atomic Fireballs
This candy has a dark history. Ferrara introduced the cinnamon
hard candy in 1954, at the height of the Cold War and the
nuclear scare. Kids were practicing bomb attack drills in
schools and eating candies on the playground that featured a
mushroom cloud on the package.
Peanut M&M's
It's hard to believe that it took Mars more than a decade to
discover that a peanut tucked inside the candy shells makes
M&Ms even better. The original M&Ms came out in 1941,
while the peanut variety hit shelves in 1954.
Peeps
Peeps did not debut in the 1950s, the original version had been
around for a couple of decades (the original version had wings).
But when the Just Born Company acquired Rodda Candy Co.
in 1954, they began making the marshmallow delectables by
machine, which allowed them to produce them faster and line
the shelves of the stores. It didn’t take long for Peeps to become
a holiday favorite, particularly at Easter.
Long Boys Coconut
The Texas-based Atkinson's Candy Company, the folks behind
the Chick-O-Stick, delivered these delights. The chews were
particularly popular in the South in their coconut and chocolate
flavors.
page 32 | www.celebrationmagazine.com